Into IT - Marketing services
Get more visitors to your web site with Into IT's marketing services!
Initial and ongoing marketing is the next step in getting your web site to work for you.
Most internet users, use search engines and directories to find what they need on the Internet.
You are more likely to catch their attention by, being prominently placed within the search results.
One of the many services Into IT can offer to our clients is the management of your online marketing efforts.
We offer various marketing services to ensure your web site attracts many visitors and
show up in search results of search engines, such as Google, Yahoo and others.
Marketing services we offer
- SEO - Search engine optimization<
- Online web site marketing
- Creation and sending of regular newsletters.
- Google Analytics statistics.
SEO - Search engine optimization
Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines. This includes the generation of keywords. Keywords are words or phrases users would type into search engines when searching for information on the internet. These keywords are stored in Meta tags in each page of a web site and are not visible. It also involves creating a site map in a specified xml standard. This site map is then used by search engines to index all pages of your web site.
Keyword list
We will together with the client, research and develop a customised list of keywords that your target market is most likely to use when searching for your services. Our results will reveal the highest traffic generating keywords in your industry and which ones are best to focus on given competition around these keywords.
Web site Optimisation
Once you are happy with the proposed keyword list we will then allocate these keywords to individual pages on your web site and then optimise the web pages around these keywords. We will scrutinise roughly 70 HTML elements on your web site. Here is a list of just a few of the on site elements we will be fine-tuning:
- Page size,
- Meta keywords,
- Meta descriptions,
- robots.txt files,
- Sitemap.xml
- title tags, heading tags,
- body text, internal linking,
- ALT tags and ALT attributes of images
Search engine registration
Most search engines require that a website is manually registered on the search engine, before it will list the website in its search results.
- Google
- Ananzi
- Aardvark
- EzSearch
Directory registration
There are various business directories available on the internet. These directories requires manual registration of your web site. Also the more sites that link to your site, the better your ranking on search engine results will be.
- Brabys / Mweb
- EasyInfo
- EzSearch
- Bizniz
- South African Websites
- Brabys
- EasyInfo
- Bizniz
- TopSA
- South Africa.co.za
- Aha
Packages
Initial Website optimisation
Includes:
- Directory registration
- Search engine registration
- Google Analytics
- Web site Optimisation
Contact Us for a quotation